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Nothing undermines a story more than getting a simple fact wrong, like somebody's age or the spelling of somebody's name.

Truth and accuracy are two of the BBC's most important values, so double check all the facts with two sources whenever you can, and stop to think before you use words like unique, unprecedented, first, last and so on.

Read your story back to check it makes sense. Get somebody else to read it too, and see whether they understand the story.

And always run a spell-check, but don't totally rely on it: a spell-checker would be perfectly happy with this sentence: "The Primer Minister mad a trip tot he White Hose to discus the issue wit the President" - but it doesn't make a lot of sense!
NEVER ASSUME KNOWLEDGE

Manchester United boss Sir Alex Ferguson
Don't assume everybody knows who this is!

Think about who your readers are.

They aren't all necessarily going to be like you, either in their age, where they live or what they are interested in.

So to

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